Instagram is a big hub where every people find the visual status and identity of a business. It has been growing in popularity for the last couple of years. Recently it has revealed its new icon and refreshed user interface and today, everyone has an account to post images for others to see. It is also a great way to be social with a lot of people with littlest effort.
But, Instagram social network is a mobile-only app and it cannot be accessed on your laptop or desktop. It can only be accessed through a smartphone.Users can log-in to see all of their friends photographic activity in the Instagram
Here is why Instagram is important:
- Over 400 Million monthly active users.
- Over 2.5 Billion likes per day.
- 90% of brands are already on Instagram.
- Over 80 million photos are shared daily.
- Brands have a very high engagement rate on Instagram.
But why should businesses use Instagram? How can your business benefit from this Social Network?
#Use hashtags related with your brand : Hashtags are everywhere these days. Adding Hashtags to your photos is a great way to find new followers and share your images with more audience, Add hashtags in the caption or comments of your post. If you add hashtags to a post that's set to public, the post will be visible on the corresponding hashtag page.
#Use all the tools Instagram has to offer : Powerful Instagram Tools to Help You Get More Followers ,There are many tools out there that make it easier to share your Instagram pics and vids -- and manage your Instagram account. The tools not only help you get more followers, but also make your overall Instagram experience more fun.
#Partner with Influencers : Exploring Instagram pages that are related to your business and whose followers lineup with your target audience.If you are trying to connect with your customers, start commenting and liking their post and photos.
#Update your latest Offers and Promotions : Share the latest activities or events that are happening in your business - huge sales (take portfolios of products with great discounts and offers), new collection, Instagram Contests etc.Post cool photos and videos to show your company's core values and brand. If you're launching a new product, taking your music group on tour, or opening a new store, etc - do it live on Instagram
#Advertising on Instagram : Instagram is one of the world's largest mobile ads platforms.But advertising on Instagram is a little bit different than advertising on other Social mediums, you can show your products and services in action which generates huge publicity. Instagram ads are now available globally for all businesses - Big and Small.
#Tag your posts with location : You can tag people as you're sharing a photo or to an existing photo, Tagging features eliminate the need for captions to relay clumsy information, like where a photo was taken or who the people are.
Conclusion : Instagram has one of the most popular and highest engagement rates compared to most other popular social networks and It is popular for a simple reason it makes taking decent-looking pictures easy, fast, and cheap. Many people often assume that photos work best for product based businesses. But its not necessarily true. Even if your business is B2B.