Having a beautiful and user friendly website is important but beside that generating leads is a prior prospect for overall business growth.Inbound Marketing is a process, not a project - and for a process a well-defined plan is must. Planning includes all the minute details of lead generation i.e. where lead generation starts and how it flows through your system so that it converts to a new customer, member, or donor.
Inbound marketing begins by targeting the right audience and what information they need see while searching for solutions to their problems. With that understanding, you can create and share valuable content that attracts the targeted audience to your website. This valuable content often includes eBooks and other short guides, blogs, videos, info graphics and webinars.
Inbound Marketing Methodology - How to attract high quality website traffic, qualified leads, and grow your sales.
Your customers are all out there but they don't know you exist, yet. Let's tell them! An inbound marketing company like Ardent Silicon, helps you build a customer persona and find out what is it that they are looking for. We figure out what troubles them and help you create content that solves those problems. We promote this content in places where your customers are most likely to come across it. Once they realise that you can help them, they are obviously interested in knowing what else you can do for them.
Once you have their attention and they like what you have to say, it's highly likely that they land up on your website. At this point, you have made a good first impression and they are inclined to work with you. Now is the time to show how you can create tremendous value for them. We create smooth user experiences that helps them explore your capabilities. A well-placed form encourages interested visitors to convert to leads.
You nurture their interest and build trust. You share your knowledge, let them know that you understand their problems, and are willing to craft solutions for them. With all this effort that you have put in, chances are high that they are ready to put their faith in you and take the final plunge.
All the hard work will be pointless if you do not consistently delight your customers. You need to make sure you deliver on your promises, and go above and beyond to provide flawless service. Delighted customers are the final piece of this puzzle. They become important characters in your ever evolving brand story, testimony to the great work you do. They are your brand advocates who will spread the word about you. And we all know that personal recommendations are worth more than the biggest hoardings out there.